PRIME Energy Lemon Lime 4PK Shopify Collective There’s a lot of mystery

There’s a lot of mystery surrounding absinthe

imaginative style remixes our expectations to create scenes and characters that inspire new fantasies

The Future Edition is a young and punchy 4-year-old peated single malt matured in former Rye and Bourbon barrels

Eddie and Bruce Russell on a single whiskey

Cannella Cinnamon

PRIME Energy Lemon Lime 4PK Shopify Collective There’s a lot of mysteryWe created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function. We dropped our first product, PRIME Hydration in 2022 and since then, we've continued to work countless hours to expand in retailers, reach new markets and formulate new products we know you'll love. Weve been humbled by the process of creating a real brand & surpassing some of the biggest beverage