Loma - Violet Shampoo 12oz Shampoo:Loma Violet Shampoo 12oz use once weekly to prevent

use once weekly to prevent color fading and keep shades intense and on-tone

Pretty Women Collection

Aloemoist Complex: Loma's signature blend with certified organic aloe vera provides antioxidant

Rubber-coated handles – Provides secure grip even with wet or product-covered hands

use a small amount first—too much can make fine hair feel "gummy"

Loma - Violet Shampoo 12oz Shampoo:Loma Violet Shampoo 12oz use once weekly to preventFor grey & blonde hair Sulfate, gluten, soy and paraben free cleansing Brightens grey and blonde hair Highly pigmented; the most effective toning shampoo on the market An innovative blue violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones Did you know During the original formulation, FDNC violet #2 is commonly used in other blonde toning shampoos conditioners. LOMAs Violet Shampoo and Conditioner is much