 Course_21SMCE422 By combining trusted author content){kind=link}
Full Moon Over River,Bath art00213478
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Destination Brands, 3e (eBook) Course_21SMCE422 By combining trusted author content
$25.25
Description
By combining trusted author content with digital tools and a flexible platform
Unlike other texts on the market
ISBN: 9781529760248
Providing the most current coverage of topics and applications
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Destination Brands, 3e (eBook) Course_21SMCE422 By combining trusted author contentOverview: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can
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