Marketing Planning & Strategy: A Practical Introduction, 1e (eBook) Course_16SMGB112 Publisher: Kogan Page

Publisher: Kogan Page

the retail marketing mix

and Tourism is an essential reading for any student or practitioner working in event management

With over a million copies sold worldwide

Overview: Budd presents labor relations as a system for balancing employment relationship goals (efficiency

Marketing Planning & Strategy: A Practical Introduction, 1e (eBook) Course_16SMGB112 Publisher: Kogan PageOverview: We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start ups like Starling Bank. ISBN: