Planning and Management of Meetings, Expositions, Events and Conventions, Global Edition, 1e (eBook) Publisher_Thomson Reuters weaves in compelling case study

weaves in compelling case study examples to illustrate how good supply chain management offers a competitive advantage and how poor supply chain management can damage an organisation’s performance

this guide is a comprehensive collection of techniques and rules of thumb that work

global issues

the eleventh edition

AU Course: BMKT391

Planning and Management of Meetings, Expositions, Events and Conventions, Global Edition, 1e (eBook) Publisher_Thomson Reuters weaves in compelling case studyOverview: For courses in meeting, event, and convention planning. Planning and Management of Meetings, Events, Expositions and Conventions, is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up to date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide