Marketing 5.0: Technology for Humanity, 1e (eBook) Course_BMIS110 the text continues to be

the text continues to be cutting edge through the incorporation of engaging examples and Entrepreneur Spotlights

as well as from the perspectives of business manager or executive

process engineers

Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students

Alistair Brandon-Jones

Marketing 5.0: Technology for Humanity, 1e (eBook) Course_BMIS110 the text continues to beOverview: In Marketing 5. 0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use technology to address customers needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in