Sports and Entertainment Marketing, 5e (eBook) Course_ELDL1N Freberg shows students how to

Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns

from origins and philosophy to methodology

It gives you complete control of your course--to provide engaging content

a service benchmark

ISBN: 9781473796294

Sports and Entertainment Marketing, 5e (eBook) Course_ELDL1N Freberg shows students how toOverview: SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real life businesses, famous athletes, and celebrities. ISBN: 9798214357188